Most UK importers get burned the same three ways
They pay a "manufacturer" who turns out to be a trading company.
Registered capital of £2,000, a rented office, and a 30% markup you never see. Alibaba doesn't tell you which is which. Chinese company records do — if you can read them.
They discover compliance gaps after the container lands.
You can't sell a product in the UK without the right paperwork, no matter how good the quality is. We prioritize compliance checks from day one, verifying certifications and testing reports upfront so you aren't left with unsellable inventory sitting at customs.
They pay a middleman who won't tell them who makes their product.
Which is fine, until the middleman raises prices, goes quiet, or goes under — and you have no supply chain of your own, because you never owned it.
Elephant Sourcing exists to navigate all three.